Sydney Sweeney has bottled her bath water and turned it into soap—5,000 bars of it, priced at $8 each. No, this isn’t a metaphor. In a photo posted online, she’s seen sitting in a bubbly bathtub, holding the bar of soap.
The soap, made in collaboration with Dr. Squatch, is called “Sydney’s Bathwater Bliss,” and it’s scented “Morning Wood,” because of course it is. It will be available starting June 6.
As soon as the news dropped, the internet exploded. People didn’t know whether to laugh or gag. One user tweeted, "Gooners treat Sydney Sweeney like their god. The bar of soap is similar to Jesus and the bible. Anticipating my FYP to be full of $SBB memes."
But others weren’t exactly amused. Some users called it a “publicity stunt,” others said it was “performative,” and some questioned where we draw the line between fandom and fetish.
But this isn’t the first time bath water has gone viral. Back in 2019, Belle Delphine—gamer, internet troll, and marketing chaos queen—sold jars of her bath water for $30 each. It was sold out within days.
Sydney Sweeney is now riding this strange wave, adding a skincare twist by selling soap made from her own bath water.
Sydney Sweeney shot to fame with roles in Euphoria and The White Lotus, quickly becoming a Gen Z star with a loyal online following. But her rise hasn’t been without discomfort—she’s spoken out about being overly sexualised in the public eye. Still, she knows how to keep attention, which might explain why even her bath water soap is making headlines.
Before you imagine relaxing in a bubble bath scented with Hollywood glam, here’s the catch: this soap has the same vibe as that intense Jacob Elordi Saltburn scene where things get messy, uncomfortable, and a little unsettling.
Celebrities have always sold their image—their stories, their style, their vibe—but now the lines between personal space, performance, and commerce feel blurrier than ever.
When you buy something literally made from a star’s bath water, what are you really buying? A strange kind of connection? A piece of intimacy? Or just a collector’s item for the Internet Age?
This taps into how fandom can sometimes cross into obsession, and how pop culture keeps balancing between playful and problematic.
Maybe it’s because we live in a world where celebrity culture is more about who you think you know than who you actually know.